What We Do

  • PERMANENT removal of counterfeit merchandise listings from E-Commerce Platforms. We obtain a formal legal commitment from the illegal seller to refrain from infringement of your IP rights in the future.
  • New Alchemy Solutions operates a 100% Self-Funded model.
  • ZERO capital expenditure solution to the IP owner.

New Alchemy Solutions provides a unique and highly effective anti-counterfeit and anti-piracy service.
We specialize in Trademark monitoring, investigation, and a particularly effective method of enforcement to combat commercial counterfeit sellers, including those notoriously difficult to reach in ASIA.
Our company works in partnership with a panel of the best trademark attorneys in the US to act on behalf of the brands wishing to enforce their Trademark Rights against infringers.

  • OUR MISSION

    We aim to protect your intellectual property and ensure that your original works remain exclusively profitable for the continuous growth of your brand.

  • OUR VISION

    To provide our clients with fresh new approach to Trademark & Brand protection by providing round-the-clock services to clients, with the flexibility to provide bespoke research, analysis and resolution for brands in any arena, customising strategies according to the specific needs of the individuals we engage with.

A BREAKTHROUGH FORMULA FOR BRAND OWNERS

Free TRADEMARK INFRINGEMENT REPORT

The first step is simply to identify the scale of the infringement of your Trademarks online.

We are very happy to generate a bespoke report of suspected online infringements of your registered Wordmarks, Image Trademarks and Design Rights. It will highlight the number of individual suspected counterfeit listings our software is identifying, and which e-commerce platforms they are live on currently. We will include a few examples of the listings our software and researchers have identified, and the reason we have concluded they are an infringement.

We will email this report to you without charge.

    Benefits

    of The New Alchemy Anti-Counterfeit Formula
    YOUR IP – YOUR REVENUE
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    It is your IP, why should any other entity derive revenue from it. Laws exist to protect your IP and prevent revenue that is rightly yours being diverted elsewhere. Allow us to utilize these laws to put a stop to the multimillion dollar firms who exploit your IP and the end consumer for their financial gain.

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    ZERO CAPITAL EXPENDITURE
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    We will not charge you, invoice you, or request funds of any kind at any point in your engagement with us. We are remunerated through the monetary settlements we negotiate with the Commercial Illegal Sellers / Counterfeiters. We indemnify our clients against all costs. This is confirmed formally in the terms of our Service Agreement.

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    INCREASED REVENUE
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    With the permanent removal of counterfeits online, e-traffic will no longer be diverted to sites designed to lure consumers away from legitimate online sale channels. Our clients have confirmed the noticeable increase in merchandise revenue following our filing of the first cases.

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    REDUCED DEMANDS ON IN-HOUSE LEGAL
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    Upon engagement with us, our Clients In-House Legal Teams have been grateful for the time they have re-captured to handle other pressing legal concerns. Some Legal teams have confirmed that they had been able to scale back resources allocated to ‘Takedowns’ and ‘C&D Letters’ as the results seen through our strategy were permanent.

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    NEW FORMULA – OUTSTANDING RESULTS
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    According to our clients, our unique, proven enforcement strategy has exceeded expectations. In particular our solution is achieving excellent results against sources of supply in CHINA where traditional strategies struggle to gain traction.

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    TRUST & REPUTATION
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    Substandard and counterfeit products undermine consumer trust and damage your brand's reputation. These sellers exploit your goodwill, leading to customer frustration and potential harm to your corporate identity. Our enforcement strategies stop global distribution at its source, protecting the trust and reputation you've worked hard to build.

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    PROTECT YOUR CONSUMERS
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    Consumers need protecting too. Burns, choking, injuries, hospitalisation, and even fatalities are sadly common as a direct result of counterfeits. The moment a Brand owner adds the ‘sale of merchandise’ to its business plan, it has a moral duty to protect its consumers. Our service is proving to protect our clients consumers.

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    CORPORATE SOCIAL RESPONSIBILITY
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    Corporate Social Responsibility, or CSR, refers to the way in which businesses regulate themselves in order to ensure that all of their activities positively affect society as a whole. We are honoured to contribute to CSR compliance for our clients.

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    What our clients say about us

    • Animation/Entertainment Company

      Head of Global Licensing

    For our ****** brand, we needed a solution to the huge number of pirates and fake merchandise we were seeing on numerous e-platforms. Much of it we could see was emanating from China where it has always been very difficult to establish contact and enforce TM law. Budgetary constraint was a factor we needed to consider.

    New Alchemy Solutions offering was a great fit. Their model appeared to be very effective at reaching these large commercial sellers particularly in China. We have seen a significant drop in the numbers of unauthorized sellers and fake items since they started.

    From a commercial perspective, their model has proven to be perfect for us. They have delivered on their promises regarding there being zero capital expenditure required. Their model really is fully self-funded.

    We have been carefully monitoring their legal process, and again, they have been very professional.

    I have no hesitation in recommending their service to any Brand Owner suffering infringement of their TMs online.
    See more…

    Our Clients

    We are very proud to count among our clients globally recognised Rock Bands, Toy Manufacturers, Film / TV / Animation, Sports Teams, Luxury Clothing and Apparel, Tool & Equipment manufacturers…..

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    FAqs

    A.

    As is stated in our service agreement, we will never charge you or request funds of any kind at any point in your engagement with us. New Alchemy Solutions upfront all costs including Legal Fees, Courts Fees, and Administration, and are reimbursed later through the settlements we achieve with the counterfeiters.

    A.

    Very little. The illegal sellers we identify will have been through numerous tests for us to be fairly certain each one is offering counterfeit versions of your products. We ask you to log in to our case management software to be the final set of eyes to confirm the seller is not legitimate. On average our clients spend 30-60 minutes per month on this process.

    A.

    Through our client portal, and before any action is taken, you can tell us to strike out any that you identify are legitimate sellers/licensees.

    A.

    Yes. It is important to us that you remain in control. For this reason, we will update you with a weekly report on our progress and are always available to discuss each milestone.

    A.

    A common misconception regarding our anti-counterfeit formula is that the Brand may receive negative PR as a result of Factories, Distributors, and Sellers being forced to stop and negotiate a settlement. However the opposite has proven to be true.
    Counterfeit merchandise can be dangerous and even fatal to the unsuspecting consumer. To eradicate these dangerous goods from the marketplace can only result in positive PR.

    Who We Are

    15+ years experience

    Proven track record. Every month, on average we are filing 30 cases against 6000 illegal commercial sellers of counterfeit merchandise.

    Global Presence

    Offices in UK / USA / Germany / Hong Kong / The Philippines / Singapore

    100+ skilled Professionals

    Our team has grown to over 100 qualified professionals across disciplines including forensic research, data analysis, evidence generation, client accounting, client communication.

    Trusted By Many

    Proud to now represent over 150 clients across all business sectors including, Heavy Manufacturing, Automotive, Film TV & Animation, Toys and Games, Luxury Apparel, Sport Teams, Music & Entertainment, Gaming and many more.