The importance of an official website

The biggest mistake you can make is NOT having a website. According to Google’s Matt Cutts, “If you don’t have a website, you’re kind of invisible on the web, and you really don’t want to be invisible on the web.”

This online visibility is crucial for businesses. Businesses rely on Yelp and similar websites, which are online listings and other third-party sources. They also depend on local results to get their information out into the Internet. Whether the information actually reaches their potential customers is another issue. An official company website could address this issue.

Why a Website?

Your Online Presence

Having an online presence through social network and media websites like Facebook is a good start. However, having an official website is best. For example, business owners get to post more information in a way that is easier for visitors to browse through. You can also offer visitors and potential customers better services such as online shopping and customer support.

Website Features

There are many features you can incorporate in making your website such as blogs, downloads and chat support. These features depend on the Content Management System (CMS) used. Examples of CMSs include, Drupal, WordPress and Joomla.

Web Design Trends

Knowing the different trends is important because you have more design options. When building your website, you can then identify the different features your website offers. It is important be wise to know each design trend’s advantages and disadvantages.

The latest trend is responsive. We have discussed how Responsive Web Design (RWD) lets internet users access your site using any device. Most site owners have switched to RWD because of this mobility.

It is highly recommended for web designers to integrate Search Engine Optimization (SEO) in their design. This also applies to RWD and is necessary to enhance your online presence. However, RWD is not a prerequisite to an online presence. Having a good website is the first step to getting online attention.

Move Your Website with Care

Some businesses already have a website and choose to update it. Updates include switching to RWD or incorporating a new trend. Another type of update is when they transfer to a different CMS. During these updates and transfers, businesses have to move their website. However, the domain of the website is maintained.

It is normal to be apprehensive when moving your website. URL changes and other site migration effects have good and bad consequences. Some website owners may not even be aware of these effects. Therefore, learning about the pros and cons of moving your website is recommended.

New Alchemy provides web design and web development services. Our expert designers and developers readily incorporate the best SEO practices. Our team works toward your web goals at all times. Learn more here!

About New Alchemy

New Alchemy Limited is an innovative European-owned, Philippine-based KPO and BPO company. We combine years of professional expertise, 24/7 quality service, reliability and flexibility, competitive pricing, dynamic strategies, and customized strategy options to effectively connect our clients to their target market. Follow us to learn more.

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