Tag Archives: New Alchemy

What is a good programmer’s most valuable attribute?

If you know software, then you should also know that the end user is the essential part of the software development. In the “Software-as-a-Service” or SaaS industry, software companies prioritize on getting customers to trust in their product and make them see that they have their best interest in mind. So, what makes a good…

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Why social media is a notch higher than Google today

Gone are the days when Google leads and shapes the business world as social media takes over, at least for now. Digital technology has made people slaves of their mobile phones, tablets and all modern gadgets you can think of; and one of the main reasons is due to every social media platform available today.…

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How does digital transformation affect businesses?

Consumer behavior is constantly evolving especially today as technology also continues to change the world. Smartphone users have turned into non-traditional consumers. They have now become smarter buyers. So, it is essential for companies to build a front end that prepares them for unanticipated but reasonable demands; and this is how digital transformation gradually changes…

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SEO vs. PPC: Know which business strategy works for your business type

Online business strategies continue to emerge and improve as modern companies strive to boost their website traffic. Two of the commonly used strategies nowadays are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. As both are essential, the better approach would depend on your needs and budget. You can always choose whichever holds more value…

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The 3 most ignored social media tips for online marketers

Many businesses have turned to social media networks to boost their online presence. However, some brands just don’t get it. Effective connection with your target market means so much more than mere advertising and promotions. Here are 5 of the most ignored social media marketing tips.   One: Start answering questions. Do you simply go…

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4 more principles of psychology for web design

“When design and behavior match, the design will be superior.” -Simon Norris Persuasive, powerful design happens only when you understand your users’ behavior. In our previous article, Psychology of design, we featured some useful psychological principles you can use to achieve effective web design. Here are 4 more cognitive and social psychology guidelines to design…

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Psychology of design

“Great design requires great psychology.” – Anna Richardson Taylor The most effective web design is executed with sufficient knowledge of human psychology. Consider content as the stimulus that evokes a response from your visitors. This depends on your design’s capability to positively affect the human psyche. To improve the quality and effectiveness of your web…

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7 Characteristics of a great telemarketer

Telemarketing has stood the test of time in being one of the most effective means of expanding your market. Usually, the people behind the phone are the forerunners of all these sales opportunities.  But what does it take to be a great telemarketer? Here are 7 characteristics. Effective communicator This is quite an obvious one,…

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How to organize your sidebar widgets

Do you want your visitors to also pay attention to your sidebar? Then it’s time to remove and make things more interesting. Here are a few tips in designing a beautiful, engaging, and organized sidebar:   Proportion  How wide is your sidebar? Your sidebar should be well-proportioned with your actual content, usually following mathematical design…

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Designing the perfect paragraph

What is an idea, if it’s not given justice by being well written? And what is a well written idea, if the typography doesn’t give it justice? When you expect your visitors to consume your content, it’s not enough to have a wall of relevant, insightful, and information-rich text. You have to design your words…

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