Tag Archives: digital marketing

How does digital transformation affect businesses?

Consumer behavior is constantly evolving especially today as technology also continues to change the world. Smartphone users have turned into non-traditional consumers. They have now become smarter buyers. So, it is essential for companies to build a front end that prepares them for unanticipated but reasonable demands; and this is how digital transformation gradually changes…

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Semantic search: Evolution of the search landscape

As search changes, optimization follows. Over time, queries have evolved with new types due to certain factors including devices and input methods. Aside from our laptops and PCs, modern technology allows us to search from a variety of devices such as our smartphones, tablets and even TVs. And from just typing with a keyboard, now…

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Why content is supreme in SEO

  “In today’s marketplace, knowledge itself is not power, but the sharing of knowledge is.” -Michael R. Hunter   You’ve heard that phrase a million times, yet it’s more than a saying. It’s a valid fact. SEO without content is like a relationship without communication. In other words, content is the essence of digital marketing.…

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The 3 most ignored social media tips for online marketers

Many businesses have turned to social media networks to boost their online presence. However, some brands just don’t get it. Effective connection with your target market means so much more than mere advertising and promotions. Here are 5 of the most ignored social media marketing tips.   One: Start answering questions. Do you simply go…

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Tried and tested ways to satisfy digital marketing clients

If there are several important lessons our company learned from serving different digital marketing clients, they would be summed up through these pointers: Pay attention to emails Your email could be a perfect avenue to get instructions from your client and give feedback. The email threads could also serve as professional and organized documentation of the…

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Top digital marketing practices this 2015

If you want to dominate in digital marketing this year, you have to be prepared in catching up on the trending digital marketing practices this 2015. Here are the top picks:     Human brands People consume brands that they know, like, and trust. In recent years, social media networks have made it easier for…

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7 Content marketing media that brings the bacon home

Did you know that cats and bacon constitute millions of searchers and social shares every month? Unfortunately, you might not be able to win the internet with those keywords if you’re selling something like seat rentals or IT solutions services. So what other choices do you have to survive the digital marketing Hunger Games? Here…

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Content marketing strategies that captivate millennials

According to the Yahoo Content Marketing Ingestion Study in 2013, millennials will have $1.4 trillion of spending power by 2020 in the US. The question is: do you know how to court them? In our previous article, we discussed why they are unimpressed with content marketing. Now, let’s take a closer look at their qualities…

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Why millennials are not into your content

The future of digital marketing lies within millennials, also known as digital natives or the Generation Y. But did you know that 45% of them don’t find enough compelling content to share, according to a study conducted by Yahoo, Tumblr, Razorfish and Digitas? Here are five reasons why: 1. Too much advertising In fairness to…

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How to inject memes into your marketing strategy

Memes are social ideas, concepts, behavior, and cultural symbols that go viral. Even before the term was coined from the 1976 novel The Selfish Gene, memes have existed throughout history in the likes of folklore, urban legends, and even the “I was here” kind of graffiti. Today, internet memes take the form of songs, images,…

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