SEO vs. PPC: Know which business strategy works for your business type

Online business strategies continue to emerge and improve as modern companies strive to boost their website traffic. Two of the commonly used strategies nowadays are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. As both are essential, the better approach would depend on your needs and budget. You can always choose whichever holds more value to you; but read on to know more about each strategy to help you decide on your next move.

PPC

You can buy a spot in the first page of a search engine results page (SERP) by bidding on keywords. Google AdSense and other PPC advertising programs can be used to gain traffic for a price. The search engine’s sponsored section allows you to display your ads for a fee that is based on how competitive your keyword is each time a user clicks through from your ad leading to your website.

SEO

If you are after high search rankings, it would make more sense to invest time than money. You can achieve natural search results for free and build traffic. These lists are shown next to the paid search or sponsored results. The challenge with this one though would include following strict SEO best practices and most recent guidelines of search engines. It may take more time but it will be well worth it. Your website will look reputable and be displayed more often in the SERPs.

Basically, choose PPC when you want more traffic fast and have the budget for it or SEO if you’re starting on a shoestring. We, at New Alchemy, can help you apply the right strategy that would be good for your own business. We have worked with other companies who want to see their websites appear on search engines’ results. Set an appointment with us today!

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About New Alchemy

New Alchemy Limited is an innovative European-owned, Philippine-based KPO and BPO company. We combine years of professional expertise, 24/7 quality service, reliability and flexibility, competitive pricing, dynamic strategies, and customized strategy options to effectively connect our clients to their target market. Follow us to learn more.

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