How to get online visibility fast

In the digital age of online businesses, it is almost mandatory to build a winning online marketing campaign to succeed or at least survive online. It has become a necessity to come up with a strategy to maintain visibility on the web; and Pay-Per-Click is one area of digital marketing that can make your business be visible online… fast.

What is Pay-Per-Click?

The name describes exactly what it is; as an advertiser, you pay per click. Pay-Per-Click (PPC) is an internet marketing model where advertisers pay a particular fee each time their ads are clicked. Then it takes their visitor to a specific landing page or a website by a single click. PPC works on a bidding basis where the popular or most in-demand keywords and search phrases cost more than those least searched. With PPC, you can play around with your advertising solutions and have very specific target audiences based on age, sex, region, etc.

Search engine advertising is one of the forms of Pay-Per-Click most preferred by advertisers, and Google Adwords is the most popular PPC advertising system in the world. Search engines charge less for ad clicks when the PPC campaigns created are relevant. It serves as a reward for advertisers for making useful landing pages and ads. The key factor is user satisfaction to get higher business profit. These advertisements can be found either at the top, bottom or right hand side of the search engine and other Google properties. The PPC campaign you build usually includes:

  • Researching and selecting the right keywords
  • Organizing those keywords to campaigns and ad groups
  • Setting up PPC landing pages (which are optimized for conversions)

Basically, you are buying visitors rather than naturally earning them. Although PPC is often still far off to an actual conversion, it’s still closer than paying for your ad per display. Most advertisers generally prefer PPC than pay-per-display. If done correctly, PPC could work on your advantage and the cost per click would not matter especially if it can be converted into a sale. So before you get into this type of internet marketing strategy, learn how to do it properly. For more information and tips about digital marketing solutions, contact our information personnel at New Alchemy Limited.

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About New Alchemy

New Alchemy Limited is an innovative European-owned, Philippine-based KPO and BPO company. We combine years of professional expertise, 24/7 quality service, reliability and flexibility, competitive pricing, dynamic strategies, and customized strategy options to effectively connect our clients to their target market.

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