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What is modern SEO?

Search engine optimization or SEO composes a web of tasks from content writing to link building and engaging with your audience in social media among other things. It requires thorough and constant analysis of the website’s performance in search engines. Modern SEO however is a bit tricky and has remained complex. Here’s a general list…

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Branding BAE (Before Anything Else)

Content marketing and SEO are the most cost-efficient with long-term benefits amongst your entire online marketing strategy; but also keep in mind that before optimizing your website, you have to make sure that you have created a mark for your product. People must be able to distinguish what you’re offering from others and what it…

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Why your business needs content marketing

Content marketing is a way to pull your customers into your website through captivating content. It’s a cheaper form of marketing compared to outbound marketing which sparks interest and bridges the communication between you and your customer. The exchange or interaction done in content marketing is more natural and the pressure can be controlled. Studies…

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SEO vs. PPC: Know which business strategy works for your business type

Online business strategies continue to emerge and improve as modern companies strive to boost their website traffic. Two of the commonly used strategies nowadays are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. As both are essential, the better approach would depend on your needs and budget. You can always choose whichever holds more value…

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2 Ways to increase online visitors’ subscriptions

Online marketing is mostly about conversion rate. When you have a good foundation of subscribers, your chances of making a sale become higher. After generating web traffic, the next challenge is how to increase online visitor subscriptions. The following reasons may just make them sign up: Easy and simplified form The simpler forms you use…

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Search Engine Marketing: The other side of optimizing the web

In this day and age, portable and pocket sized technology receives more eyeballs than traditional television. There are million more mobile devices than there are people in the world, and television sets lag behind by the billions. Since marketing and advertising efforts are being scaled down, it’s never been more important for your brand name…

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SEO and fishing nets: How to optimize your catch

Both large and small scale businesses benefit from visibility on the web. For local and independent businesses, how you come across to potential customers makes a world of difference. Search Engine Optimization is based on a weekly gathering of information and analytics as search engines tweak and recalibrate their algorithms and local SEO is about…

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Why content is supreme in SEO

  “In today’s marketplace, knowledge itself is not power, but the sharing of knowledge is.” -Michael R. Hunter   You’ve heard that phrase a million times, yet it’s more than a saying. It’s a valid fact. SEO without content is like a relationship without communication. In other words, content is the essence of digital marketing.…

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3 Ways to know if your link building strategy is working

Google algorithms have modified the way we shape our linking strategies. After the wake of their updates, link builders are learning to produce quality link juice (aspects of a website) without the aid of black hat techniques. But after all the changes in your strategy, how do you know if they’re working?   Traffic There…

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Hashtag SEO: How site visibility works like the social media tag

It’s not by coincidence that a certain combination of words generate a particular arrangement of tens or thousands of results in a web browser. It is, however, a meticulously calibrated algorithm that determines placement and order. Search Engine Optimization or SEO is the means of maximizing web traffic to a particular site by ensuring that…

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