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Mobile digital marketing basic guide

In case you forgot, the digital world extends to mobile devices. You may have heard of “mobile marketing strategy” or are familiar with it, but not exactly know how important it is. To start off, the user experience of a mobile user is extremely different from that of a desktop user. And today, we have…

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Common mobile advertising mistakes you should avoid

The use of mobile phones is part and parcel of today’s culture, providing a fertile ground of flourishing brand advertising. However, many mobile advertising campaigns have fallen short of their desired expectations. To get rid of poor execution and bad results, here are common mobile advertising mistakes you should avoid:   You’re running a mobile…

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6 Mobile advertising strategies for businesses

The digital age has totally reshaped business advertising and marketing. Your target market now spends most of their time on their portable devices accessing the internet and enjoying the latest mobile apps. Thus, choosing a mobile advertising strategy that best suits your marketing needs is vital in achieving your business goals. Here are 6 ways…

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Is your website ready for the mobile market?

Mobile marketing is a marketing strategy that started in the early 2000s and continues to rapidly develop. Today, we can no longer deny the power of mobile devices in establishing our business presence. And your gadget-wielding customers want to access websites that they can easily browse in their portable devices. Here is an infographic that…

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How devices have driven mobile marketing

The consumption of information from news to social media entertainment has moved into the palm of your hands. Technology has increased the market for smartphones, tablets, and personal computers. Source: Pew Research Internet Project January 2014  To illustrate, smartphone use in 2014 has surged. About 1.75 billion people globally now regularly use smartphones. In the US, smartphone…

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