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Top digital marketing practices this 2015

If you want to dominate in digital marketing this year, you have to be prepared in catching up on the trending digital marketing practices this 2015. Here are the top picks:     Human brands People consume brands that they know, like, and trust. In recent years, social media networks have made it easier for…

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7 Content marketing media that brings the bacon home

Did you know that cats and bacon constitute millions of searchers and social shares every month? Unfortunately, you might not be able to win the internet with those keywords if you’re selling something like seat rentals or IT solutions services. So what other choices do you have to survive the digital marketing Hunger Games? Here…

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Content marketing strategies that captivate millennials

According to the Yahoo Content Marketing Ingestion Study in 2013, millennials will have $1.4 trillion of spending power by 2020 in the US. The question is: do you know how to court them? In our previous article, we discussed why they are unimpressed with content marketing. Now, let’s take a closer look at their qualities…

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Why millennials are not into your content

The future of digital marketing lies within millennials, also known as digital natives or the Generation Y. But did you know that 45% of them don’t find enough compelling content to share, according to a study conducted by Yahoo, Tumblr, Razorfish and Digitas? Here are five reasons why: 1. Too much advertising In fairness to…

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Viral marketing mechanics: the science behind sharing

Why people share isn’t merely random. According to Jonah Berger, the marketing professor at the Wharton School at the University of Pennsylvania, there are scientific processes involved when something reaches viral status. In his book, Contagious: Why Things Catch On, he discusses STEPPS, the six key factors in affecting virality.  Let’s take a look at…

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How email marketing helps your business thrive online

Are you using email to communicate with current or potential customers? If so, then you are doing email marketing. But do you know that it’s one of the most effective ways to promote your brand and services across the internet? It might sound primitive, but a well-planned email marketing campaign can make wonders in complementing…

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