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Why social media is a notch higher than Google today

Gone are the days when Google leads and shapes the business world as social media takes over, at least for now. Digital technology has made people slaves of their mobile phones, tablets and all modern gadgets you can think of; and one of the main reasons is due to every social media platform available today.…

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Semantic search: Evolution of the search landscape

As search changes, optimization follows. Over time, queries have evolved with new types due to certain factors including devices and input methods. Aside from our laptops and PCs, modern technology allows us to search from a variety of devices such as our smartphones, tablets and even TVs. And from just typing with a keyboard, now…

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Mobile digital marketing basic guide

In case you forgot, the digital world extends to mobile devices. You may have heard of “mobile marketing strategy” or are familiar with it, but not exactly know how important it is. To start off, the user experience of a mobile user is extremely different from that of a desktop user. And today, we have…

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Branding BAE (Before Anything Else)

Content marketing and SEO are the most cost-efficient with long-term benefits amongst your entire online marketing strategy; but also keep in mind that before optimizing your website, you have to make sure that you have created a mark for your product. People must be able to distinguish what you’re offering from others and what it…

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Why your business needs content marketing

Content marketing is a way to pull your customers into your website through captivating content. It’s a cheaper form of marketing compared to outbound marketing which sparks interest and bridges the communication between you and your customer. The exchange or interaction done in content marketing is more natural and the pressure can be controlled. Studies…

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Pop-Ups versus Light-Box: Which form converts better?

Promotion is an essential part of the marketing efforts of today’s businesses. To be more effective in promoting their products and the whole business, they need to improve their online presence. Business websites must contain elements that influence trust to their online visitors, which can be done in several ways. This article will shed some…

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How to get online visibility fast

In the digital age of online businesses, it is almost mandatory to build a winning online marketing campaign to succeed or at least survive online. It has become a necessity to come up with a strategy to maintain visibility on the web; and Pay-Per-Click is one area of digital marketing that can make your business…

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Why content is supreme in SEO

  “In today’s marketplace, knowledge itself is not power, but the sharing of knowledge is.” -Michael R. Hunter   You’ve heard that phrase a million times, yet it’s more than a saying. It’s a valid fact. SEO without content is like a relationship without communication. In other words, content is the essence of digital marketing.…

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The 3 most ignored social media tips for online marketers

Many businesses have turned to social media networks to boost their online presence. However, some brands just don’t get it. Effective connection with your target market means so much more than mere advertising and promotions. Here are 5 of the most ignored social media marketing tips.   One: Start answering questions. Do you simply go…

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Tried and tested ways to satisfy digital marketing clients

If there are several important lessons our company learned from serving different digital marketing clients, they would be summed up through these pointers: Pay attention to emails Your email could be a perfect avenue to get instructions from your client and give feedback. The email threads could also serve as professional and organized documentation of the…

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