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Investment capabilities of the Philippines and its most liquid options

The Philippines is one country that has been through different kinds of trials. For a relatively small country, it has weathered martial law under Ferdinand Marcos, transition to democracy, Asian to global financial crisis, and other worse storms, may it be economic or political. However, with the rise of Rodrigo Duterte in the last May…

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Why your business needs content marketing

Content marketing is a way to pull your customers into your website through captivating content. It’s a cheaper form of marketing compared to outbound marketing which sparks interest and bridges the communication between you and your customer. The exchange or interaction done in content marketing is more natural and the pressure can be controlled. Studies…

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How to add more hours to your day and increase your productivity

A regular workday may comprise of a long commute, unending tasks, and long meetings; and no matter how rich you are, you have the same 24 hours in a day as everyone else. But what if you can add a few more hours to your day? With virtual office assistant services, you can free up…

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SEO vs. PPC: Know which business strategy works for your business type

Online business strategies continue to emerge and improve as modern companies strive to boost their website traffic. Two of the commonly used strategies nowadays are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. As both are essential, the better approach would depend on your needs and budget. You can always choose whichever holds more value…

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Pop-Ups versus Light-Box: Which form converts better?

Promotion is an essential part of the marketing efforts of today’s businesses. To be more effective in promoting their products and the whole business, they need to improve their online presence. Business websites must contain elements that influence trust to their online visitors, which can be done in several ways. This article will shed some…

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