Investment capabilities of the Philippines and its most liquid options

investing

The Philippines is one country that has been through different kinds of trials. For a relatively small country, it has weathered martial law under Ferdinand Marcos, transition to democracy, Asian to global financial crisis, and other worse storms, may it be economic or political. However, with the rise of Rodrigo Duterte in the last May…

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What is a good programmer’s most valuable attribute?

programierrer

If you know software, then you should also know that the end user is the essential part of the software development. In the “Software-as-a-Service” or SaaS industry, software companies prioritize on getting customers to trust in their product and make them see that they have their best interest in mind. So, what makes a good…

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Why social media is a notch higher than Google today

Gone are the days when Google leads and shapes the business world as social media takes over, at least for now. Digital technology has made people slaves of their mobile phones, tablets and all modern gadgets you can think of; and one of the main reasons is due to every social media platform available today.…

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How does digital transformation affect businesses?

Consumer behavior is constantly evolving especially today as technology also continues to change the world. Smartphone users have turned into non-traditional consumers. They have now become smarter buyers. So, it is essential for companies to build a front end that prepares them for unanticipated but reasonable demands; and this is how digital transformation gradually changes…

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Louis Vuitton sues 3 Chinese online sellers for trademark infringement

On January 4, Louis Vuitton filed a trademark lawsuit against three Chinese online sellers for infringing its trademark. The retailers sold counterfeit products online particularly on Taobao, a popular local shopping website similar to Amazon and eBay that brings buyers and sellers together. A Beijing district court accepted the case and according to a report…

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Here’s what brand owners around the world need

These days, businesses compete using the internet as their portal to connect with the rest of the world. Just like online businesses that offer different services, brand owners can also be internationally competitive. Several diverse markets have emerged on the internet in which a number of them contain risks of trademark infringement. Trademark owners around…

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What is modern SEO?

Search engine optimization or SEO composes a web of tasks from content writing to link building and engaging with your audience in social media among other things. It requires thorough and constant analysis of the website’s performance in search engines. Modern SEO however is a bit tricky and has remained complex. Here’s a general list…

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Semantic search: Evolution of the search landscape

As search changes, optimization follows. Over time, queries have evolved with new types due to certain factors including devices and input methods. Aside from our laptops and PCs, modern technology allows us to search from a variety of devices such as our smartphones, tablets and even TVs. And from just typing with a keyboard, now…

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Mobile digital marketing basic guide

In case you forgot, the digital world extends to mobile devices. You may have heard of “mobile marketing strategy” or are familiar with it, but not exactly know how important it is. To start off, the user experience of a mobile user is extremely different from that of a desktop user. And today, we have…

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Branding BAE (Before Anything Else)

branding, SEO, content marketing, online business services

Content marketing and SEO are the most cost-efficient with long-term benefits amongst your entire online marketing strategy; but also keep in mind that before optimizing your website, you have to make sure that you have created a mark for your product. People must be able to distinguish what you’re offering from others and what it…

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