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Why your business needs content marketing

Content marketing is a way to pull your customers into your website through captivating content. It’s a cheaper form of marketing compared to outbound marketing which sparks interest and bridges the communication between you and your customer. The exchange or interaction done in content marketing is more natural and the pressure can be controlled. Studies…

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How to add more hours to your day and increase your productivity

A regular workday may comprise of a long commute, unending tasks, and long meetings; and no matter how rich you are, you have the same 24 hours in a day as everyone else. But what if you can add a few more hours to your day? With virtual office assistant services, you can free up…

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SEO vs. PPC: Know which business strategy works for your business type

Online business strategies continue to emerge and improve as modern companies strive to boost their website traffic. Two of the commonly used strategies nowadays are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. As both are essential, the better approach would depend on your needs and budget. You can always choose whichever holds more value…

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Pop-Ups versus Light-Box: Which form converts better?

Promotion is an essential part of the marketing efforts of today’s businesses. To be more effective in promoting their products and the whole business, they need to improve their online presence. Business websites must contain elements that influence trust to their online visitors, which can be done in several ways. This article will shed some…

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2 Ways to increase online visitors’ subscriptions

Online marketing is mostly about conversion rate. When you have a good foundation of subscribers, your chances of making a sale become higher. After generating web traffic, the next challenge is how to increase online visitor subscriptions. The following reasons may just make them sign up: Easy and simplified form The simpler forms you use…

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How to get online visibility fast

In the digital age of online businesses, it is almost mandatory to build a winning online marketing campaign to succeed or at least survive online. It has become a necessity to come up with a strategy to maintain visibility on the web; and Pay-Per-Click is one area of digital marketing that can make your business…

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New Alchemy goes to Rise Above Foundation for annual feeding program

Our Cebu office has again successfully organized another feeding event for around 400 children in Barangay Guadalupe, Cebu last December 26, 2015. We have always been partners with Rise Above Foundation in providing food and aid to the less fortunate for 2 years now. Together with the volunteers of Rise Above Foundation, we spent 1 day of…

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Cebu’s kick-off events for 2016 – Sinulog & the IEC

Prititit! Viva Pit Señor! It’s a whole new year and Cebu is not done with the parties just yet. Every year on the third week of January, Sinulog which is one of the grandest and most colourful festivals in the Philippines is celebrated here in the Queen City of the South. Sinulog comes from the…

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Uses of telemarketing

Telemarketing isn’t merely a standalone business operation. Its maximum potential can be tapped when seen and used as part of the whole marketing effort. In other words, it has more roles to fulfill than just being a tool for calling your customers, such as: Sales Outbound telemarketing is commonly used to either support or substitute…

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Search Engine Marketing: The other side of optimizing the web

In this day and age, portable and pocket sized technology receives more eyeballs than traditional television. There are million more mobile devices than there are people in the world, and television sets lag behind by the billions. Since marketing and advertising efforts are being scaled down, it’s never been more important for your brand name…

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